CEO Message

CEO Message

Eng. Muaffaq Mubarah

Believing in our national role that the private sector should play to keep pace with the Kingdom’s Vision 2030, we have drawn a clear path to contribute to achieving sustainable growth to reach our customers’ satisfaction and meet their needs with the highest international quality standards inside and outside the Kingdom.

We work in Berain as a team to continue our endeavors with the aim of increasing the market share of Berain water at the local and regional levels. We are confident that our exerted efforts will enable us to support the growth and enrichment of our product portfolio and efficiently achieve our strategic goals, and we affirm the readiness of “Berain” to take advantage of the increasing opportunities, especially those provided by positive market indicators.

Among our most important competitive advantages, the company’s financial solvency, the quality of the “Berain” brand, the integration of production, the spread of distribution networks and sales outlets, the flexibility of the design and production capacity of the company’s factories in Riyadh and Jeddah, and other advantages that enable “Berain” to maintain its Its distinguished position and increasing its marketing share in light of the increasing demand in the bottled drinking water sector.

Berain has an advanced infrastructure in its factories that enhances its ability to reduce costs, because the company, thanks to its high industrial readiness, does not need to incur any substantial capital expenses to achieve its expansion goals for the next five (5) years, which contributes to achieving higher profits. The company seeks to increase its sales by highlighting and developing its products of glass carbonated water, which is a healthy alternative to other sweetened and carbonated drinks. It also plans to expand its sales through e-commerce channels, by strengthening its e-commerce capabilities.

“Berain” company has a track record of achievements that enabled it to be among the top five bottled water companies in the Kingdom, and our brand “Berain” achieved distinction and uniqueness and its position in the leadership of bottled drinking water in the Kingdom and the Gulf countries, based on its use of the latest international technologies, And its adoption of the same standards used in the finest bottled drinking water factories in the world.

The company has solid bases that help it enhance the possibilities of innovation and renewal and achieve economic efficiency, and it is among the many factors that distinguished the company and established its position among the pioneers in the bottled water market in the Kingdom. It also has a special interest in quality that enabled it to obtain 15 certificates and membership in organisations that support quality and excellence. Health and safety in bottled water production procedures and full commitment to protecting the environment, and maintaining the sustainability of production processes.

Berain owns a modern technological industrial base, and large highly developed production capabilities that enabled it to increase the pace of production, and meet the large and growing demand for Berain water products, thanks to the ambitious strategy and proactive vision of the company’s management, which provided all the technical equipment And the logistical and financing requirements necessary to increase production, as well as electronic platforms and applications that had the most impact in meeting the increasing demand without interruption to deliver “Berain” water to homes during the Corona pandemic that struck the world over the past period.